Boost Your Music Career with Effective Blog Coverage

In today’s crowded music scene, blog coverage can make or break an artist’s momentum. Whether you're promoting a music release, a *PR Campaign, or your first NFT drop, music blogs help shape your image and expand your reach.*

1. Know Where You Stand

Start by researching blogs that match your sound and your career level. The top-tier outlets may sound appealing but if you're just starting out, wait until you have built some visibility. Focus instead on blogs that align with your genre, story and audience—even if they are smaller.

Why Smaller Blogs Matter

Smaller blogs often have dedicated readers who are passionate about discovering new music. They can provide the exposure you need early in your career. By getting featured in these blogs, you'll gradually build your visibility and credibility in the industry.

2. Get Your Story Written Right

A strong write-up can be just as important as the music itself. Blogs look for content that blends promotion with storytelling. Working with a pro (like our team at UBO ENT) ensures your message is clear, compelling and SEO-friendly.

Crafting Your Narrative

Your story needs to resonate with readers. Share your journey, your struggles and success. The more personal your narrative, the more likely it is to connect with your audience. Consider this: "Engaging narratives attract more engagement."

3. Use the Bottom-Up Strategy

Start small. Target entry-level blogs, then build on that momentum by submitting to mid-tier outlets. Each new feature increases your credibility, especially when you share, promote and link it back to your music campaigns.

Building Momentum Gradually

Once you secure a feature in a smaller blog, leverage that achievement. Share it across your social media platforms and use it to pitch to larger blogs. This strategy allows you to gradually build a portfolio of features that can open doors to bigger opportunities.

4. Understand Blog Tiers

• Entry-level blogs: Great for first-time press and early exposure.

• Mid-tier blogs: More industry-connected, with a real readership base.

• Top-tier blogs: Often owned by larger media—higher visibility and domain authority.

  
  

Navigating Blog Tiers

Understanding the tier structure can inform your media strategy. By targeting the right blogs at the right time, you can maximize your chances of getting featured and reaching a wider audience.

5. Make Your Submission Count

Use eye-catching subject lines and personalize your messages. Nothing beats a direct, well-crafted email. However, some outlets only accept email submissions through your PR, publicist, manager or agents who also have skills in communication, networking and negotiation. A PR professional can attach streaming links, social media handles to your professional electronic press kit, making it easier for a journalist, booker or critic to have all the information they need at their fingertips.

The Art of Emailing

A well-crafted email can set you apart from the competition. Craft a compelling subject line that grabs attention. Your email body should be concise yet informative. Add a personal touch by mentioning why you admire the blog and how your music aligns with their content.

6. Build Authority Through Content

Use blog features to showcase your depth—not just your music. Talk about your creative process, gear, influences and experiences. Blogs love artists with something meaningful to share. This humanizes you and deepens the connection with your audience.

Expanding Your Content Strategy

Consider contributing guest posts or behind-the-scenes content to the blogs featuring your music. This approach enhances your authority and keeps readers engaged. Plus, blog features can lead to more social shares, increasing your visibility.

Final Tip: Promote Your Features

Once you're featured, promote it vigorously. Tag the blogs, cross-post on your platforms and create a wave of visibility. At UBO ENT, we help artists make blog placements work for the long haul.

Follow our blog and Instagram for the latest music marketing tips. Your commitment to promoting your features can significantly boost your reputation in the music industry.

Remember, effective blog coverage is not just about getting featured; it iss about creating lasting relationships and building your brand.