How to Get Featured on Blogs: A Guide for Independent Artists

In today’s crowded music scene, blog coverage can make or break an artist’s momentum. Whether you're promoting a music release, a PR Campaign, or your first NFT drop, music blogs help shape your image and expand your reach.

1. Know Where You Stand

Start by researching blogs that match your sound and your career level. The top-tier outlets may sound nice, but if you're just starting out you should wait until you’ve built some visibility. Focus instead on blogs that align with your genre, story, and audience—even if they’re smaller.

2. Get Your Story Written Right

A strong write-up can be just as important as the music itself. Blogs look for content that blends promotion with storytelling. Working with a pro (like our team at UBO ENT) ensures your message is clear, compelling, and SEO-friendly.

3. Use the Bottom-Up Strategy

Start small. Target entry-level blogs, then build on that momentum by submitting to mid-tier outlets. Each new feature increases your credibility—especially when you share, promote, and link it back to your music campaigns.

4. Understand Blog Tiers

• Entry-level blogs: Great for first-time press and early exposure.

• Mid-tier blogs: More industry-connected, with real readership base.

• Top-tier blogs: Often owned by larger media—higher visibility and domain authority.

  
  

5. Make Your Submission Count

Use eye-catching subject lines and personalized messages. Nothing beats a direct, well-crafted email. But some outlets only except email submissions via your (PR, Publicist, Manager or Agents.) Attach streaming links, socials, and a pro-level press kit.

6. Build Authority Through Content

Use blog features to show your depth—not just your music. Talk about your creative process, gear, influences, and experience. Blogs love artists with something to say.

Final Tip: Once you're featured, promote it hard. Tag blogs, cross-post, and build a wave of visibility. At UBO ENT, we help artists make blog placements work for the long haul. Follow our blog and Instagram for the latest music marketing tips.