Master Interviews: A Guide for Independent Artist

Nailing Your Interview

Getting interviewed by a music blog or podcast can be an exciting and powerful way to connect with your audience. These interviews give fans an intimate look into who you are—not just as an artist, but as a person. They're also a great tool to promote your music, expand your reach, and deepen your connection with your community.

But here's the truth: a poorly handled interview can do more harm than good. A slip-up can lead to misunderstandings, backlash, or just a missed opportunity. That’s why preparation is key. Below are some practical tips to help you approach music interviews with confidence and clarity.

1. Own Your Narrative

Every interview is a chance to shape how people see you. Even if the questions seem dull or repetitive, treat each answer as an opportunity to reinforce your story. Media features act as third-party endorsements—people often trust what’s said about you more than what you say about yourself.

Take control of your narrative. Know your message. Use your responses to draw fans in and give them a reason to care beyond just the music.

2. Let Your Personality Shine

Don’t be afraid to show who you are. Whether you're goofy, thoughtful, edgy, or romantic—let it come through in your answers. Interviews are an opportunity to express the same emotions and values found in your music, just in a different format. Speak from the heart. Use real stories. And when appropriate, tie your experiences and beliefs into your creative process.

3. Support Your Community

A great way to make an impression is by uplifting others. When asked about your inspirations or local scene, give shout-outs to venues, fellow artists, and collaborators. Mention who you’ve worked with or who you’d love to tour with. After your interview goes live, tag those artists and venues when you share it online. Not only does this build goodwill, but it also increases your chances of being shared across new networks.

4. Respect the Writer / Podcasts Time

Missing a journalist’s or podcaster’s deadline can leave a bad impression and hurt your chances of future coverage. Writers and Podcasters are often juggling dozens—if not hundreds—of pitches and submissions. Prompt responses show you’re professional and reliable. If you need more time, just communicate clearly. A little courtesy goes a long way.

5. Promote the Interview

You worked hard to earn the spotlight—now it’s time to amplify it. Share the interview on your social media, website, and newsletter. Don’t assume the blog will do all the promoting. Your reposting helps drive traffic, increases your exposure, and builds credibility with fans and media alike.

UBO ENT: Interview Tip

Blog interviews are a valuable part of any artist’s PR toolkit. They help you grow your audience, establish your brand, and connect on a deeper level with listeners. Whether you're just getting started or looking to sharpen your media presence, taking interviews seriously can set you apart.

At UBO ENT, we specialize in SEO-driven music marketing strategies designed to increase your visibility and build long-term success. Explore our blog for more tips and follow us on Instagram to stay up to date with the latest in music promotion.